PPC marketing – Pay per click marketing

pay-per-click(PPC) marketing

As the name suggests PPC marketing is a system that allows advertisers to put an advertisement on platforms like Google, Bing, Facebook, Instagram, Linkedin, Youtube, etc, and pay only when its ad is clicked. There are varieties of PPC ads as per your specific goals like search engine ads, social ads to generate traffic through their respective platform mentioned above, display ads preferably on partnered websites, retargeting ads that work best for reminders, google shopping ads on web pages,  and lastly amazon PPC ads but not the least.PPC marketing and Search engine marketing(SEM) go hand in hand. SEM can be considered a part of PPC marketing. Some of the best strategies that work for PPC / SEM marketing are to overcome certain online challenges like high competition, ad blockers, regulations, varying market standards & demands, etc.

Benefits of Pay per click (PPC) marketing:

  • Pay only when ads get clicked
  • Immediate direct presence
  • Increased brand awareness
  • Instant lead generation
  • Know more about prospects with keywords testing
  • Easy retargeting & marketing to hold engagement
  • Works for both b2c and b2b

We at Terse Zone analyze deeply the relevant keywords for your products/services considering the demographics to take out the best of it to decide the platforms to place that PPC ads on. Combining A/B testing and optimization both parallel critically test the immediate campaign feedback with the help of key statistics to analyze and adjust the strategy for future recommendations to take the best results. For “browse-only mode” visitors we have to opt for retargeting marketing for a higher conversion rate, increase brand awareness, and address e-shopping cart abandonment.