How to make a good Website.

How to make a good Website, starts with the first and the most important condition to achieve a better online presence. Although there is no limit to making your website better. However, here are some of the most needed points to be kept in mind while developing a good Website. Therefore, You can adopt these as per your purpose and requirement to make it more visitor-oriented. Subsequently, the Following are the precisely compiled points which you have to look after, to make a good Website.

Firstly, a good Domain name is the primary identity of your website even before anyone visits. So the importance of a good domain name can never be skipped as it gives you the online identity for your online presence. Secondly a good domain name also help your business identified unique and better which also increase your accessibility/visibility. The extension of your domain segregates you with a specific category, some popular extensions are .com, .net, .org, .co, .edu, etc. Technically. The Domain name is physically connected to the IP address.  

• Preferably short name
• Self-explanatory name attracts
• Extensions define category so always address it
• Avoid putting hyphen, dash, dot, underscore to keep better usability 

(2.) Have a Secured and fast website hosting platform with good support

Web hosting is a kind of lease space service for your website data storage on servers provided by web hosting companies. Website hosting is the most important technical aspect of your website in terms of accessibility speed, storage, and security, etc. So you have to choose carefully. Although, choice varies from purpose to purpose. For instance, some of the most popular and reputed hosting companies are Hostinger, Hostgator, Bluehost, Siteground, Godaddy, A2 hosting, etc. The Main types of hosting includes Dedicated, Shared, Virtual private server(VPS), Cloud, Colocation, Managed, Self service, etc.

• Choose a reputed hosting provider
• Hosting provider location is also a concern in the long run
• Switch to speed as per your data requirement
• VPN is preferable if affordable to you
• Security/protection (SSL)  should not be ignored
• Cpanel is preferable for ease of use for the owner to interact

(3.) Always keep design simple, to-the-point, customer-oriented

A simple and user friendly website design is always found attractive to the visitors/audiences. So a lot of attention is needed to be paid to website design, not in terms of its appearance but usability. In other words, purpose and strategy should be well defined, alonghwith this also focus on its aesthetics and Interaction to be the most suitable to visitors. Most importantly, basic parts of any website, you cannot afford to ignore are, Headers, Navigation, Content, Images, and Social media connectivity. You can choose from a variety of Software available for website design as per your requirements and convenience. Comply it:

• Should be simple and easy to use
• Design should be precise to the point serving the purpose
• Must be Visitor/customer-oriented
• Easy to navigate
• Never ever have a broken link
• Must be interactive

(4.) Make the Website mobile, tablet responsive 

Gone are the days when websites were visited only through PC(desktop/laptop). Now a series of gadgets are used for websites to play around; whether it`s a Desktop, Laptop, Mobile, Tablet, Smartwatch, etc. So, make sure to keep your website responsive to all common devices available in trend. Out of all responsive mode, Mobile responsivity is on the top due to its highest number of users.

• The two most important devices are Desktop and Mobile to be responsive with
• Always keep on testing/enhancing responsivity

(5.) Go for the best CMS

 Content Management System (CMS); as the name suggests is a software application to manage data especially to build/manage a website. There are plenty of CMS available but WordPress is far ahead of its competition. Some of the important features of your CMS are page layout Templates, themes, tagging, WYSIWYG editor, ability to fit content in the different structural designs. To name a few top CMS are WordPress for overall purpose, Hubspot for CRM inclusion, Squarespace for creativity, Wix for a new website, Magento, Shopify for eCommerce, Joomla for advanced user management, Drupal a good alternative for WordPress, Typo3 for enterprise choice,  etc. 

• Most preferable open source CMS WordPress for all types of websites
• Dependability on the developer should be minimal
• The support system is the key
• Easy to use
• Customizability
• Scalability
• Extensibility and Flexibility
• Security

(6.) Showcase products, services, purpose with CTA

Showcasing the products, services or purpose is such an important aspect of your website that it can make or break its existance. Although it comes under the designing section of your website however its importance gives it a separate listing under conditions as to how to make a good website. Never ever forget to convey the reasons as to why should a visitor opt for your products/services. Always try to make it personal as far as possible. The visitor must be able to find solutions for the relevant subject matter from your website.

• Menu/buttons numbers should only be needed ones, don`t over limit.
• Clear cut and distraction-free CTA is a must
• Never deviate from your purpose with oversell/over information
• The best location for CTA is at the end of the webpage
• Creating urgency in CTA is a good tactics

(7.)Load time of a website is crucial

One of the most important aspects of any website being successful is to be able to get loaded quickly irrespective of design, data, graphics, or links. Ideally, load time of any website should be 2 to 3 seconds. Higher loading time yields almost 50% bounce rate. High-resolution images on your website are a primary factor to delay the loading. Therefore always optimize it. Page elements like HTML code, CSS styling, Videos, and other multimedia also affect the website page speed.

• Check/improve regularly the loading time of your website
• Graphics/data/links should also be taken care of for website (page) loading
• Must avoid having any broken links
• Make image and CSS as lite as possible
• Image compression is the key

(8.) Website should be colorblind compliant, also slow internet user-friendly

Always your website should be accessible to those also who are color blind and the ones who may have a slow internet connection. Accessibility should be such that these types of visitors also have a good experience interacting with your website.

• Select colors for a website distinguishable for color-blind also
• Slow internet connection holder users should also be taken care of
• Text overlaid on background images
• Try to make contrast right, also a good grayscale
• Keep analyzing slow website contents

(9.) A visitor must have a great user experience with purpose, user interface, problem redressal 

After getting the visitors traffic which is already a challenge for a few, make your website provide a great user experience. Website navigation should result in the problem-solving and fulfilling needs of any potential customer. Because, it is the only criteria for making a good user experience. User experience is great if it is easy, pleasant, and natural.

• Website must be purposeful for which it is in existence
• A better user interface is a thing that works a lot to keep visitors clung to your website.
• Problems/pain points of the visitors must be addressed specifically
• Nothing works like if you make your website personal & emotional.
• A user-centered & goal-oriented experience must be reflect from your website.

(10.) Content is king, so be relevant, updated, personal, and authentic

It is your content that keeps glued visitors to your website. Always keep optimizing your content to stay relevant, easy-to-find, and easy to consume. Additionally keep researching the best keywords, and find the right channels to promote. Focus on all three SEO including on-page, technical, and off-page. Conclusively that is the only way to keep your website more attractive for visitors.

• Make content so relevant, precise, and authentic as much as possible
• Keep testing/tweaking/maintaining what is working and what is not
• Make it personal to the specifics of the subject matter
• Try to present the content/information to be accurate/updated as far as possible
• Be respectful
• Keep enhancing your visibility and authority
• Do not forget to optimize text regularly
• Keep improving CRO, landing page
• Continuous optimization is the best strategy
• Use infographics, videos, latest trends, etc.

(11.) SEO/SEM compliance

Search engine optimization is the task that makes your website accessible/visible to your audience in multiple ways. While in the case of Search Engine marketing it mostly depends on your advertising strategy, and budget. Both SEO and SEM enhance visibility. SEM is mainly about paid ads while SEO helps gain, monitoring, and analyze organic traffic. While, SEO makes your website better for Search engines.

• Keep improving your SEO strategy to refine your SERP
• You have to work a lot on SEO because it is purely organic
• SEM for paid marketing is highly dependent on budget.
• Route your testing through SEM
• Keep it up with Meta Tag – Title, description, keywords
• Prefer SEO content
• Website must be contnuously audited/updated
• Always research and analyze your website
• Focus on backlinks

(12.) Choose a good ecommerce platform

Be wise to choose your website E-commerce platform because of the varieties associated with this like trade, category, and location. Subsequently Security and Support are the two most important aspects when choosing an e-shopping platform.

• Your e-commerce platform should address marketing, sales, operations
• Integration is the key
• Address expertise 
• Maintain a wide payment Gateways
• Do your research for market acceptance
• Mobile compatibility is a must
• SEO friendly
• CRM integration

Links are nothing but connecting points to other destination website. Internal links land visitor to a different targeted page within your website while External link redirects the visitor to a different website. External links improve the SERP ranking of any website which is targeted. Because it confirms more confidence in the targeted website.

• Try to be into the external links of other websites, although it may not be easy in starting
• Having external links on your website improves the confidence of visitors resulting in more authority for your website. 
• External links also create an additional resource for visitor knowledge base resulting in enhancing your credibility.

Webmaster tools (Google search console) is a platform to analyze the search engine interaction with websites. While in the case of Google Analytics, is for the study of visitor/user interaction of websites.

• You can analyze your website SEO with Webmaster tools.
• Also you can analyze your website visitor with relevant tools
• Analyze the specific data research through appropriate tools